For anyone who hasn’t seen it before, The Conversation Prism gives a great categorised overview of the the variety of options available on the social web. I really like the look and the basic idea.
It may not necessarily be a great help in actually formulating social media strategy, but it’s still very interesting none the less.
Here’s a fabulous brief from Mick Jagger to Andy Warhol regarding the artwork for a new album cover for the Rolling Stones. What more can I say. Love it.
Augustine Fou has compiled a list of what he calls the ten commandments of modern marketing at clickz.com
They are:
1. Thou shalt not target customers with messages they don’t want.
2. Thou shalt be truthful.
3. Thou shalt respect your customers.
4. Thou shalt make it easy for people to find you.
5. Thou shalt be useful.
6. Thou shalt make it easy for people to pass along.
7. Thou shalt measure and optimize.
8. Thou shalt listen to customers.
9. Thou shalt remove any organizational barriers to speedy, collaborative innovation.
10. Thou shalt not do brand-ing.
We tend to agree and would say you probably can’t go wrong if you follow them.
2010 is looking like a big year and we have lots of new and exciting stuff on the horizon.
A new and improved Bikini business model with the focus on our four core strengths — Bikini digital, Bikini brand strategy, Bikini design and Bikini business consulting.
A range of new services and systems to be implemented in the first half of the year.
An all new, improved website due in the first quarter.
A number of exciting new clients. And some awesome new projects to get into production, ranging from web application development, digital branding to design and sustainability business development.
So keep an eye on Bikini in 2010. It’s going to be “The Year of the Bikini”.
To quote the executive summary, “Today’s brand marketing organizations are ill equipped to handle the world of “always on” marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing — an approach encouraging rapid response to align consumer and brand needs and maximize return on brand equity. Core elements include: embracing an expanded role for consumer intelligence, focusing on strategic brand platforms, and empowering a federated organization. Over the next five years, Adaptive Brand Marketing will shift the discussion from the classic four P’s — now table stakes rather than differentiators — to permission, proximity, perception, and participation.”
