7 Deadly Sins of Advertising

Posted: September 18th, 2009 | Author: Mother | Filed under: Advertising | No Comments »

About nine out of 10 respondents in a recent poll said their attention was rarely — if ever — engaged by the ads they see each day. Advertising executive Steve McKee writes that ads fail for seven reasons, including being dull, obnoxious or safe. Ad problem No. 6 may be especially relevant to hands-on entrepreneurs: Ads that appeal to business owners instead of customers.

Read Business Week’s Why Your Advertising Isn’t Working article.