Art & Copy

Posted: August 24th, 2009 | Author: Mother | Filed under: Advertising | No Comments »

Documentary film maker Doug Pray’s new film Art & Copy has turned it’s attention to the advertising industry, focusing on some of the greatest American advertising minds of the last fifty years to see what the inspiration was behind their best ideas. Definitely worth watching out for.

From the film’s website

“ART & COPY is a powerful new film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.”

Visit the film’s website for more.