We’re the world’s first consumer happiness agency. We’ve been especially created to cater to all your spiritual and emotional needs.
Posted: April 20th, 2010 | Author: Daniel | Filed under: Insight, Internet | 1 Comment »
We’ve put together a little reading list of books that we think are worth reading if you’re at all interested in digital/social media/internet marketing.
Posted: December 3rd, 2009 | Author: Daniel | Filed under: Brand | 1 Comment »
We’ve been preaching concepts of Adaptive Brand Marketing for years now. Forrester researcher Lisa Bradner has finally formalised this new way of thinking about brands in a report titled “Adaptive Brand Marketing — Rethinking Your Approach To Brands In The Digital Age”. It’s really highly recommended reading.
To quote the executive summary, “Today’s brand marketing organizations are ill equipped to handle the world of “always on” marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing — an approach encouraging rapid response to align consumer and brand needs and maximize return on brand equity. Core elements include: embracing an expanded role for consumer intelligence, focusing on strategic brand platforms, and empowering a federated organization. Over the next five years, Adaptive Brand Marketing will shift the discussion from the classic four P’s — now table stakes rather than differentiators — to permission, proximity, perception, and participation.”
Check out the Forrester report here.
Also BBH Labs offer some of their thoughts on adaptive brand marketing here. Also worth a look.
Posted: November 1st, 2009 | Author: Daniel | Filed under: Brand, Ideas | No Comments »
Why is customer experience such a hot topic? Because it’s important, complex, and broken. That’s why firms should head toward Experience-Based Differentiation (EBD), a blueprint for customer experience excellence.
The Customer Experience Journey is an excellent paper by Forrester analyst Bruce Temkin on the customer experience journey. It looks at customer-centric DNA propelling firms through five levels of maturity and lays out a multiyear journey through these levels of EBD maturity: 1) interested; 2) invested; 3) committed; 4) engaged; and 5) embedded.
You can get the Forrester Research paper — The Customer Experience Journey here.
Another interesting paper by Bruce Temkin entitled The 6 Laws of Customer Experience can be downloaded here for free. This paper is also well worth reading.
Posted: October 9th, 2009 | Author: Daniel | Filed under: Brand | No Comments »
Or perhaps, just how not to be like everyone else.
Interesting article by Martin Lindstrom on Brand Strategy Insider looking at brand personality. You can check it out here Brand Personality Inspiration.
It contains pretty much all the core elements of brand development. Quite simple really!
Posted: September 24th, 2009 | Author: Daniel | Filed under: Business | No Comments »
Companies should focus on creating products that are ethical, sustainable and irresistible to consumers, instead of worrying about coming up with the next disruptive innovation, Umair Haque writes. The pursuit of innovation often devolves into the search for novelty, instead of creating something real, meaningful and valuable.
“The challenge of the 21st century isn’t entrepreneurial as much as it is creative: learning to create fundamentally better stuff in the first place,” he writes.
It may be time for a little more awesomeness! Read the The Awesomeness Manifesto at HarvardBusiness.org
Posted: September 23rd, 2009 | Author: Daniel | Filed under: Insight | No Comments »
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Latest version of the “Shift Happens” videos. This all new 2009 version — Did You Know 4.0 — includes numerous facts and statistics relating to the changing media landscape, including convergence and technology. Fascinating stuff!
Are you keeping up with constant change?
Show me more »
Posted: September 14th, 2009 | Author: Daniel | Filed under: Brand, Business | 2 Comments »
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There has been a lot of talk this year about online retailer Zappos.com, especially since Amazon recently paid $US928 million for the company.
Zappos has developed a reputation for their extraordinary customer service and company culture. This post by CEO Tony Hsieh describes the Zappos approach, and should be of interest to pretty much anyone who’s involved with brand management or brand development, or in fact anyone involved in building and managing a business today.
Check out Tony Hsieh’s blog post “Your Culture Is Your Brand”.
Also check out Zappos’ core values as they give a great insight into the the whole Zappos culture, brand and business.
Zappos is also rather good at using storytelling to deliver their brand message through almost exclusively word of mouth marketing. Oh, and we’re definitely nicking “be humble” as a core value for Bikini too. Inspiring stuff!
Posted: August 26th, 2009 | Author: Daniel | Filed under: Stuff we’re doing | No Comments »
Coming soon to the interweb near you!
Posted: August 12th, 2009 | Author: Daniel | Filed under: Business | No Comments »
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As CEO of Google, Eric Schmidt is able to give a interesting take on 21st management and business. This conversation with Gary Hamel at the 2008 Management Lab Summit is well worth an hour of your time.
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