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	<title>Bikini &#187; Daniel</title>
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	<link>http://www.madebybikini.com</link>
	<description>For all your spiritual and emotional needs.</description>
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		<title>A Social Media/Digital Marketing Reading List</title>
		<link>http://www.madebybikini.com/insight/a-social-mediadigital-marketing-reading-list/</link>
		<comments>http://www.madebybikini.com/insight/a-social-mediadigital-marketing-reading-list/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 08:07:31 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=974</guid>
		<description><![CDATA[We&#8217;ve put together a little reading list of books that we think are worth reading if you&#8217;re at all interested in digital/social media/internet marketing.

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations
Groundswell: Winning in a World Transformed by Social Technologies
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Adaptive Brand Marketing</title>
		<link>http://www.madebybikini.com/brand/adaptive-brand-marketing/</link>
		<comments>http://www.madebybikini.com/brand/adaptive-brand-marketing/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 13:06:05 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=843</guid>
		<description><![CDATA[We&#8217;ve been preaching concepts of Adaptive Brand Marketing for years now. Forrester researcher Lisa Bradner has finally formalised this new way of thinking about brands in a report titled &#8220;Adaptive Brand Marketing &#8212; Rethinking Your Approach To Brands In The Digital Age&#8221;. It&#8217;s really highly recommended reading.
To  quote the executive summary, &#8220;Today&#8217;s brand marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Customer Experience Journey</title>
		<link>http://www.madebybikini.com/brand/the-customer-experience-journey/</link>
		<comments>http://www.madebybikini.com/brand/the-customer-experience-journey/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 04:09:35 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[experience]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=761</guid>
		<description><![CDATA[Why is customer experience such a hot topic? Because it&#8217;s important, complex, and broken. That&#8217;s why firms should head toward Experience-Based Differentiation (EBD), a blueprint for customer experience excellence.
The Customer Experience Journey is an excellent paper by Forrester analyst Bruce Temkin on the customer experience journey. It looks at customer-centric DNA propelling firms through five [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What if Apple was in the jewellery business?</title>
		<link>http://www.madebybikini.com/brand/what-if-apple-were-in-the-jewellery-business/</link>
		<comments>http://www.madebybikini.com/brand/what-if-apple-were-in-the-jewellery-business/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 01:17:30 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=690</guid>
		<description><![CDATA[Or perhaps, just how not to be like everyone else. 
Interesting article by Martin Lindstrom on Brand Strategy Insider looking at brand personality. You can check it out here Brand Personality Inspiration. 
It contains pretty much all the core elements of brand development. Quite simple really!
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Less novelty. More quality.</title>
		<link>http://www.madebybikini.com/business/less-novelty-more-quality/</link>
		<comments>http://www.madebybikini.com/business/less-novelty-more-quality/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 13:50:56 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=571</guid>
		<description><![CDATA[Companies should focus on creating products that are ethical, sustainable and irresistible to consumers, instead of worrying about coming up with the next disruptive innovation, Umair Haque writes. The pursuit of innovation often devolves into the search for novelty, instead of creating something real, meaningful and valuable. 
&#8220;The challenge of the 21st century isn&#8217;t entrepreneurial [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you keeping up?</title>
		<link>http://www.madebybikini.com/insight/are-you-keeping-up/</link>
		<comments>http://www.madebybikini.com/insight/are-you-keeping-up/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 07:05:28 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=584</guid>
		<description><![CDATA[









Latest version of the &#8220;Shift Happens&#8221; videos. This all new 2009 version &#8212; Did You Know 4.0 &#8212; includes numerous facts and statistics relating to the changing media landscape, including convergence and technology. Fascinating stuff! 
Are you keeping up with constant change?

Did You Know 3.0 &#8212; 2008










Did You Know 2.0 &#8212; 2007










]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Culture is brand</title>
		<link>http://www.madebybikini.com/brand/culture-is-brand/</link>
		<comments>http://www.madebybikini.com/brand/culture-is-brand/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 08:00:06 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=481</guid>
		<description><![CDATA[









There has been a lot of talk this year about online retailer Zappos.com, especially since Amazon recently paid $US928 million for the company. 
Zappos has developed a reputation for their extraordinary customer service and company culture. This post by CEO Tony Hsieh describes the Zappos approach, and should be of interest to pretty much anyone [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Monkey Karma</title>
		<link>http://www.madebybikini.com/stuff-were-doing/monkey-karma/</link>
		<comments>http://www.madebybikini.com/stuff-were-doing/monkey-karma/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 11:30:50 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Stuff we’re doing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=330</guid>
		<description><![CDATA[
Coming soon to the interweb near you!
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conversation with Eric Schmidt</title>
		<link>http://www.madebybikini.com/business/conversation-with-eric-schmidt/</link>
		<comments>http://www.madebybikini.com/business/conversation-with-eric-schmidt/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 13:18:29 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/wp/?p=252</guid>
		<description><![CDATA[









As CEO of Google, Eric Schmidt is able to give a interesting take on 21st management and business. This conversation with Gary Hamel at the 2008 Management Lab Summit is well worth an hour of your time.
]]></description>
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		<slash:comments>0</slash:comments>
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