Culture is brand
Posted: September 14th, 2009 | Author: Daniel | Filed under: Brand, Business | 2 Comments »
There has been a lot of talk this year about online retailer Zappos.com, especially since Amazon recently paid $US928 million for the company.
Zappos has developed a reputation for their extraordinary customer service and company culture. This post by CEO Tony Hsieh describes the Zappos approach, and should be of interest to pretty much anyone who’s involved with brand management or brand development, or in fact anyone involved in building and managing a business today.
Check out Tony Hsieh’s blog post “Your Culture Is Your Brand”.
Also check out Zappos’ core values as they give a great insight into the the whole Zappos culture, brand and business.
Zappos is also rather good at using storytelling to deliver their brand message through almost exclusively word of mouth marketing. Oh, and we’re definitely nicking “be humble” as a core value for Bikini too. Inspiring stuff!
Thanks Jon, I’ll certainly check out Zappos Insights.
The other thing that I’m really interested in seeing is the Zappos Culture Book, as it sounds like a fantastic initiative. Unfortunately we can’t buy it as we’re not based in the US.
Hey Daniel! The ‘Be Humble’ one is the hardest! It’s just amazing being a part of something like Zappos!
If you are interested in taking a closer look at the culture at Zappos, check out http://zapposinsights.com, a subscription site with video’s explaining how the culture came about, and how we work to keep the culture going. There are free videos on the front page, and the subscription service for those who really want to dive deeper into it all.