Social Media Not The Answer For Weak Brands

Posted: November 15th, 2009 | Author: Bruce | Filed under: Brand | No Comments »

Al Ries puts forward a great argument for the need to develop a strong core brand, as no matter what the impact of social media, it’s not going to fix a weak brand. Check out the Al Ries post on Brand Strategy Insider here before you go and get Twitface!