What if Apple was in the jewellery business?

Posted: October 9th, 2009 | Author: Daniel | Filed under: Brand | No Comments »

Or perhaps, just how not to be like everyone else.

Interesting article by Martin Lindstrom on Brand Strategy Insider looking at brand personality. You can check it out here Brand Personality Inspiration.

It contains pretty much all the core elements of brand development. Quite simple really!