About nine out of 10 respondents in a recent poll said their attention was rarely — if ever — engaged by the ads they see each day. Advertising executive Steve McKee writes that ads fail for seven reasons, including being dull, obnoxious or safe. Ad problem No. 6 may be especially relevant to hands-on entrepreneurs: Ads that appeal to business owners instead of customers.
Documentary film maker Doug Pray’s new film Art & Copy has turned it’s attention to the advertising industry, focusing on some of the greatest American advertising minds of the last fifty years to see what the inspiration was behind their best ideas. Definitely worth watching out for.
