<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Bikini &#187; Brand</title>
	<atom:link href="http://www.madebybikini.com/category/brand/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.madebybikini.com</link>
	<description>For all your spiritual and emotional needs.</description>
	<lastBuildDate>Wed, 07 Jul 2010 07:50:29 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Flamingo Sands Bikinis</title>
		<link>http://www.madebybikini.com/brand/flamingo-sands-bikinis/</link>
		<comments>http://www.madebybikini.com/brand/flamingo-sands-bikinis/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 02:37:46 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=855</guid>
		<description><![CDATA[
Check out Flamingo Sands here.
]]></description>
		<wfw:commentRss>http://www.madebybikini.com/brand/flamingo-sands-bikinis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adaptive Brand Marketing</title>
		<link>http://www.madebybikini.com/brand/adaptive-brand-marketing/</link>
		<comments>http://www.madebybikini.com/brand/adaptive-brand-marketing/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 13:06:05 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=843</guid>
		<description><![CDATA[We&#8217;ve been preaching concepts of Adaptive Brand Marketing for years now. Forrester researcher Lisa Bradner has finally formalised this new way of thinking about brands in a report titled &#8220;Adaptive Brand Marketing &#8212; Rethinking Your Approach To Brands In The Digital Age&#8221;. It&#8217;s really highly recommended reading.
To  quote the executive summary, &#8220;Today&#8217;s brand marketing [...]]]></description>
		<wfw:commentRss>http://www.madebybikini.com/brand/adaptive-brand-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Not The Answer For Weak Brands</title>
		<link>http://www.madebybikini.com/brand/social-media-not-the-answer-for-weak-brands/</link>
		<comments>http://www.madebybikini.com/brand/social-media-not-the-answer-for-weak-brands/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 00:26:21 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=820</guid>
		<description><![CDATA[Al Ries puts forward a great argument for the need to develop a strong core brand, as no matter what the impact of social media, it&#8217;s not going to fix a weak brand. Check out the Al Ries post on Brand Strategy Insider here before you go and get Twitface!
]]></description>
		<wfw:commentRss>http://www.madebybikini.com/brand/social-media-not-the-answer-for-weak-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Customer Experience Journey</title>
		<link>http://www.madebybikini.com/brand/the-customer-experience-journey/</link>
		<comments>http://www.madebybikini.com/brand/the-customer-experience-journey/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 04:09:35 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[experience]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=761</guid>
		<description><![CDATA[Why is customer experience such a hot topic? Because it&#8217;s important, complex, and broken. That&#8217;s why firms should head toward Experience-Based Differentiation (EBD), a blueprint for customer experience excellence.
The Customer Experience Journey is an excellent paper by Forrester analyst Bruce Temkin on the customer experience journey. It looks at customer-centric DNA propelling firms through five [...]]]></description>
		<wfw:commentRss>http://www.madebybikini.com/brand/the-customer-experience-journey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What if Apple was in the jewellery business?</title>
		<link>http://www.madebybikini.com/brand/what-if-apple-were-in-the-jewellery-business/</link>
		<comments>http://www.madebybikini.com/brand/what-if-apple-were-in-the-jewellery-business/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 01:17:30 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=690</guid>
		<description><![CDATA[Or perhaps, just how not to be like everyone else. 
Interesting article by Martin Lindstrom on Brand Strategy Insider looking at brand personality. You can check it out here Brand Personality Inspiration. 
It contains pretty much all the core elements of brand development. Quite simple really!
]]></description>
		<wfw:commentRss>http://www.madebybikini.com/brand/what-if-apple-were-in-the-jewellery-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We&#8217;ve had a brilliant idea!</title>
		<link>http://www.madebybikini.com/brand/weve-had-a-brilliant-idea/</link>
		<comments>http://www.madebybikini.com/brand/weve-had-a-brilliant-idea/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 12:55:06 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[Brand]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=621</guid>
		<description><![CDATA[
We&#8217;re going to rename our company &#8220;iBikini 2.0&#8243;. It&#8217;s kinda so hip, cool, modern and, er, ridiculous. It reminds us of that Dudley Moore film (bless him), but without the idiot savant insight.
Then we looked and realised, you could nearly make iBikini work. Just look at all the &#8220;i&#8221;s. It&#8217;s like a little person standing [...]]]></description>
		<wfw:commentRss>http://www.madebybikini.com/brand/weve-had-a-brilliant-idea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Culture is brand</title>
		<link>http://www.madebybikini.com/brand/culture-is-brand/</link>
		<comments>http://www.madebybikini.com/brand/culture-is-brand/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 08:00:06 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=481</guid>
		<description><![CDATA[









There has been a lot of talk this year about online retailer Zappos.com, especially since Amazon recently paid $US928 million for the company. 
Zappos has developed a reputation for their extraordinary customer service and company culture. This post by CEO Tony Hsieh describes the Zappos approach, and should be of interest to pretty much anyone [...]]]></description>
		<wfw:commentRss>http://www.madebybikini.com/brand/culture-is-brand/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Are you neglecting your other brand?</title>
		<link>http://www.madebybikini.com/brand/are-you-neglecting-your-other-brand/</link>
		<comments>http://www.madebybikini.com/brand/are-you-neglecting-your-other-brand/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 11:47:11 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=466</guid>
		<description><![CDATA[To attract and retain great talent, companies need to develop their &#8220;employer brand,&#8221; Stefan Stern writes. The best candidates learn quickly to avoid companies with reputations of mistreating their workers, he argues, just as consumers learn not to frequent businesses with a history of poor service. &#8220;If, as an employer, you want to bring in [...]]]></description>
		<wfw:commentRss>http://www.madebybikini.com/brand/are-you-neglecting-your-other-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Inspiring</title>
		<link>http://www.madebybikini.com/brand/super-inspiring/</link>
		<comments>http://www.madebybikini.com/brand/super-inspiring/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 15:37:21 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Style]]></category>

		<guid isPermaLink="false">http://localhost:8888/minimal/?p=1</guid>
		<description><![CDATA[Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Beaudy!]]></description>
		<wfw:commentRss>http://www.madebybikini.com/brand/super-inspiring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
