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Insight

Making People Happy

Posted: July 7th, 2010 | Author: | Filed under: Insight | No Comments »

Malcolm Gladwell on spaghetti sauce.

Interesting!

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Future of Retail

Posted: June 4th, 2010 | Author: | Filed under: Insight | No Comments »

The Time Has Come To Re-imagine The Future Of Shopping.

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A Social Media/Digital Marketing Reading List

Posted: April 20th, 2010 | Author: | Filed under: Insight, Internet | 1 Comment »

We’ve put together a little reading list of books that we think are worth reading if you’re at all interested in digital/social media/internet marketing.

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Social Media ROI: Socialnomics

Posted: November 19th, 2009 | Author: | Filed under: Insight, Trends | No Comments »

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Did you want to know about the potential effectiveness and ROI of social media?

Go and get the book Socialnomics: How social media transforms the way we live and do business Social Media ROI: Socialnomics on Amazon now.

Music is Tennessee by Bob Sinclar by the way.

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Advertising is the Price You Pay for not Being Creative

Posted: October 31st, 2009 | Author: | Filed under: Insight | No Comments »

John Rooks has written a rather interesting article about current changes in consumer expectations. The current confluence of an environmental and economic crisis is the greatest opportunity of our times for culture change.

Companies and organizations that both understand and are flexible enough to react to the latest in consumer expectations are well placed to offer beneficial goods and services to customers as well as financial stability to their stakeholders.

New consumer expectations include the following.

Transparency over spectacle

Dialogue over monologue

“Fans” not customers

Cultural value and immediate gratification

Worth taking note!

Read Advertising Is the Price You Pay for Not Being Creative at Marketing Profs.

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Are you keeping up?

Posted: September 23rd, 2009 | Author: | Filed under: Insight | No Comments »

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Latest version of the “Shift Happens” videos. This all new 2009 version — Did You Know 4.0 — includes numerous facts and statistics relating to the changing media landscape, including convergence and technology. Fascinating stuff!

Are you keeping up with constant change?

Show me more »

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Super Inspiring

Posted: August 13th, 2009 | Author: | Filed under: Advertising, Brand, Business, Design, Insight, Technology, Trends | No Comments »

Super inspiration! From a decade that just keeps giving.

euro10 Super Inspiring

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