Posted: November 19th, 2009 | Author: Mother | Filed under: Insight, Trends | No Comments »
Did you want to know about the potential effectiveness and ROI of social media?
Go and get the book Socialnomics: How social media transforms the way we live and do business
Music is Tennessee by Bob Sinclar by the way.
Posted: October 31st, 2009 | Author: Mother | Filed under: Insight | No Comments »
John Rooks has written a rather interesting article about current changes in consumer expectations. The current confluence of an environmental and economic crisis is the greatest opportunity of our times for culture change.
Companies and organizations that both understand and are flexible enough to react to the latest in consumer expectations are well placed to offer beneficial goods and services to customers as well as financial stability to their stakeholders.
New consumer expectations include the following.
Transparency over spectacle
Dialogue over monologue
“Fans” not customers
Cultural value and immediate gratification
Worth taking note!
Read Advertising Is the Price You Pay for Not Being Creative at Marketing Profs.
Posted: September 23rd, 2009 | Author: Daniel | Filed under: Insight | No Comments »
Latest version of the “Shift Happens” videos. This all new 2009 version — Did You Know 4.0 — includes numerous facts and statistics relating to the changing media landscape, including convergence and technology. Fascinating stuff!
Are you keeping up with constant change?
Posted: August 13th, 2009 | Author: Mother | Filed under: Advertising, Brand, Business, Design, Insight, Technology, Trends | No Comments »
Super inspiration! From a decade that just keeps giving.
