A Social Media/Digital Marketing Reading List

Posted: April 20th, 2010 | Author: Daniel | Filed under: Insight, Internet | 1 Comment »

We’ve put together a little reading list of books that we think are worth reading if you’re at all interested in digital/social media/internet marketing.

• Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations
• Groundswell: Winning in a World Transformed by Social Technologies
• Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

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The Conversation Prism

Posted: March 10th, 2010 | Author: Gyros | Filed under: Internet | No Comments »

For anyone who hasn’t seen it before, The Conversation Prism gives a great categorised overview of the the variety of options available on the social web. I really like the look and the basic idea.

It may not necessarily be a great help in actually formulating social media strategy, but it’s still very interesting none the less.

Check out a bigger version here.

If you’re really keen you can get the poster for your bedroom wall here.

Social Media’s cut of the Online Marketing Budget

Posted: February 10th, 2010 | Author: Mother | Filed under: Internet | 1 Comment »

New chart showing the percentage of the online marketing budget being allocated to social media relative to other online marketing activity.