Advertising is the Price You Pay for not Being Creative

Posted: October 31st, 2009 | Author: Mother | Filed under: Insight | No Comments »

John Rooks has written a rather interesting article about current changes in consumer expectations. The current confluence of an environmental and economic crisis is the greatest opportunity of our times for culture change.

Companies and organizations that both understand and are flexible enough to react to the latest in consumer expectations are well placed to offer beneficial goods and services to customers as well as financial stability to their stakeholders.

New consumer expectations include the following.

Transparency over spectacle

Dialogue over monologue

“Fans” not customers

Cultural value and immediate gratification

Worth taking note!

Read Advertising Is the Price You Pay for Not Being Creative at Marketing Profs.