Posted: February 10th, 2010 | Author: Mother | Filed under: Internet | 1 Comment »
New chart showing the percentage of the online marketing budget being allocated to social media relative to other online marketing activity.
Posted: January 28th, 2010 | Author: Chloé | Filed under: Inspiration | No Comments »
And come and see me.
Great track for the summer. We think it’s about us too.
Posted: January 20th, 2010 | Author: Bruce | Filed under: Business | No Comments »
Augustine Fou has compiled a list of what he calls the ten commandments of modern marketing at clickz.com
They are:
1. Thou shalt not target customers with messages they don’t want.
2. Thou shalt be truthful.
3. Thou shalt respect your customers.
4. Thou shalt make it easy for people to find you.
5. Thou shalt be useful.
6. Thou shalt make it easy for people to pass along.
7. Thou shalt measure and optimize.
8. Thou shalt listen to customers.
9. Thou shalt remove any organizational barriers to speedy, collaborative innovation.
10. Thou shalt not do brand-ing.
We tend to agree and would say you probably can’t go wrong if you follow them.
Check out the full article at clickz.com
Posted: December 31st, 2009 | Author: Mother | Filed under: News | No Comments »
2010 is looking like a big year and we have lots of new and exciting stuff on the horizon.
A new and improved Bikini business model with the focus on our four core strengths — Bikini digital, Bikini brand strategy, Bikini design and Bikini business consulting.
A range of new services and systems to be implemented in the first half of the year.
An all new, improved website due in the first quarter.
A number of exciting new clients. And some awesome new projects to get into production, ranging from web application development, digital branding to design and sustainability business development.
So keep an eye on Bikini in 2010. It’s going to be “The Year of the Bikini”.
Posted: December 5th, 2009 | Author: Mother | Filed under: Inspiration, We Love | No Comments »
We really love photographer Terry Richardson and his quirky, original style. And we really love this cute new Terry Toy.
You can get the new Terry doll from colette. Should be hours of fun for the whole family!
Posted: December 5th, 2009 | Author: Mother | Filed under: Brand | No Comments »
Check out Flamingo Sands here.
Posted: December 3rd, 2009 | Author: Daniel | Filed under: Brand | 1 Comment »
We’ve been preaching concepts of Adaptive Brand Marketing for years now. Forrester researcher Lisa Bradner has finally formalised this new way of thinking about brands in a report titled “Adaptive Brand Marketing — Rethinking Your Approach To Brands In The Digital Age”. It’s really highly recommended reading.
To quote the executive summary, “Today’s brand marketing organizations are ill equipped to handle the world of “always on” marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing — an approach encouraging rapid response to align consumer and brand needs and maximize return on brand equity. Core elements include: embracing an expanded role for consumer intelligence, focusing on strategic brand platforms, and empowering a federated organization. Over the next five years, Adaptive Brand Marketing will shift the discussion from the classic four P’s — now table stakes rather than differentiators — to permission, proximity, perception, and participation.”
Check out the Forrester report here.
Also BBH Labs offer some of their thoughts on adaptive brand marketing here. Also worth a look.
Posted: November 19th, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
Posted: November 19th, 2009 | Author: Mother | Filed under: Insight, Trends | No Comments »
Did you want to know about the potential effectiveness and ROI of social media?
Go and get the book Socialnomics: How social media transforms the way we live and do business
Music is Tennessee by Bob Sinclar by the way.
Posted: November 15th, 2009 | Author: Bruce | Filed under: Brand | No Comments »
Al Ries puts forward a great argument for the need to develop a strong core brand, as no matter what the impact of social media, it’s not going to fix a weak brand. Check out the Al Ries post on Brand Strategy Insider here before you go and get Twitface!