Some more Chia Packaging Design
Posted: November 19th, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
Social Media ROI: Socialnomics
Posted: November 19th, 2009 | Author: Mother | Filed under: Insight, Trends | No Comments »
This movie requires Flash Player 9
Did you want to know about the potential effectiveness and ROI of social media?
Go and get the book Socialnomics: How social media transforms the way we live and do business
Music is Tennessee by Bob Sinclar by the way.
Social Media Not The Answer For Weak Brands
Posted: November 15th, 2009 | Author: Bruce | Filed under: Brand | No Comments »
Al Ries puts forward a great argument for the need to develop a strong core brand, as no matter what the impact of social media, it’s not going to fix a weak brand. Check out the Al Ries post on Brand Strategy Insider here before you go and get Twitface!
Écoutez le Lovely Podcast
Posted: November 6th, 2009 | Author: Chloé | Filed under: We Love | No Comments »
Get hooked up with some French tunes from colette. Too cool!
Check out colette podcasts. It’s what we’re playing around the office.
It’s a Yum! Healthy Bread Business Card!
Posted: November 2nd, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
The Customer Experience Journey
Posted: November 1st, 2009 | Author: Daniel | Filed under: Brand, Ideas | No Comments »
Why is customer experience such a hot topic? Because it’s important, complex, and broken. That’s why firms should head toward Experience-Based Differentiation (EBD), a blueprint for customer experience excellence.
The Customer Experience Journey is an excellent paper by Forrester analyst Bruce Temkin on the customer experience journey. It looks at customer-centric DNA propelling firms through five levels of maturity and lays out a multiyear journey through these levels of EBD maturity: 1) interested; 2) invested; 3) committed; 4) engaged; and 5) embedded.
You can get the Forrester Research paper — The Customer Experience Journey here.
Another interesting paper by Bruce Temkin entitled The 6 Laws of Customer Experience can be downloaded here for free. This paper is also well worth reading.
Advertising is the Price You Pay for not Being Creative
Posted: October 31st, 2009 | Author: Mother | Filed under: Insight | No Comments »
John Rooks has written a rather interesting article about current changes in consumer expectations. The current confluence of an environmental and economic crisis is the greatest opportunity of our times for culture change.
Companies and organizations that both understand and are flexible enough to react to the latest in consumer expectations are well placed to offer beneficial goods and services to customers as well as financial stability to their stakeholders.
New consumer expectations include the following.
Transparency over spectacle
Dialogue over monologue
“Fans” not customers
Cultural value and immediate gratification
Worth taking note!
Read Advertising Is the Price You Pay for Not Being Creative at Marketing Profs.
Want to know what the internet will look like in 5 years?
Posted: October 31st, 2009 | Author: Bruce | Filed under: Technology, Trends | No Comments »
This movie requires Flash Player 9
Google CEO, Eric Schmidt shared his vision of what the internet may be like in five years time at last week’s Gartner Symposium/ITxpo Orlando 2009. Some of the more interesting thoughts are about how there is going to be a fundamental shift towards the Internet being mostly made up of user-generated information rather than traditional media and the internet becoming dominated by Chinese-language content.
Design Excellence
Posted: October 23rd, 2009 | Author: Mother | Filed under: Design | No Comments »
The Baywatch bikini life vest. Some fine design from Swedish design studio Bernstrand & Co. They do other stuff too, check them out here bernstrand.com
Creative Juice
Posted: October 14th, 2009 | Author: Mother | Filed under: Inspiration | No Comments »
This movie requires Flash Player 9
This is where we get ours. So now you know!