It’s a Yum! Healthy Bread Business Card!
Posted: November 2nd, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
The Customer Experience Journey
Posted: November 1st, 2009 | Author: Daniel | Filed under: Brand, Ideas | No Comments »
Why is customer experience such a hot topic? Because it’s important, complex, and broken. That’s why firms should head toward Experience-Based Differentiation (EBD), a blueprint for customer experience excellence.
The Customer Experience Journey is an excellent paper by Forrester analyst Bruce Temkin on the customer experience journey. It looks at customer-centric DNA propelling firms through five levels of maturity and lays out a multiyear journey through these levels of EBD maturity: 1) interested; 2) invested; 3) committed; 4) engaged; and 5) embedded.
You can get the Forrester Research paper — The Customer Experience Journey here.
Another interesting paper by Bruce Temkin entitled The 6 Laws of Customer Experience can be downloaded here for free. This paper is also well worth reading.
Advertising is the Price You Pay for not Being Creative
Posted: October 31st, 2009 | Author: Mother | Filed under: Insight | No Comments »
John Rooks has written a rather interesting article about current changes in consumer expectations. The current confluence of an environmental and economic crisis is the greatest opportunity of our times for culture change.
Companies and organizations that both understand and are flexible enough to react to the latest in consumer expectations are well placed to offer beneficial goods and services to customers as well as financial stability to their stakeholders.
New consumer expectations include the following.
Transparency over spectacle
Dialogue over monologue
“Fans” not customers
Cultural value and immediate gratification
Worth taking note!
Read Advertising Is the Price You Pay for Not Being Creative at Marketing Profs.
Want to know what the internet will look like in 5 years?
Posted: October 31st, 2009 | Author: Bruce | Filed under: Technology, Trends | No Comments »
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Google CEO, Eric Schmidt shared his vision of what the internet may be like in five years time at last week’s Gartner Symposium/ITxpo Orlando 2009. Some of the more interesting thoughts are about how there is going to be a fundamental shift towards the Internet being mostly made up of user-generated information rather than traditional media and the internet becoming dominated by Chinese-language content.
Design Excellence
Posted: October 23rd, 2009 | Author: Mother | Filed under: Design | No Comments »
The Baywatch bikini life vest. Some fine design from Swedish design studio Bernstrand & Co. They do other stuff too, check them out here bernstrand.com
Creative Juice
Posted: October 14th, 2009 | Author: Mother | Filed under: Inspiration | No Comments »
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This is where we get ours. So now you know!
What if Apple was in the jewellery business?
Posted: October 9th, 2009 | Author: Daniel | Filed under: Brand | No Comments »
Or perhaps, just how not to be like everyone else.
Interesting article by Martin Lindstrom on Brand Strategy Insider looking at brand personality. You can check it out here Brand Personality Inspiration.
It contains pretty much all the core elements of brand development. Quite simple really!
Chia Packaging Design
Posted: October 5th, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
Chia is an amazing South American ancient grain. The Chia Co is an innovative agriculture company who are successfully growing chia in the Kimberley region of Western Australian.
We need a new office
Posted: October 1st, 2009 | Author: Mother | Filed under: Inspiration | No Comments »
And it needs to look like this. Marcio Kogan is one of our favourite architects. His firm, Studio MK27 will certainly be designing our new offices.
We’ve had a brilliant idea!
Posted: September 26th, 2009 | Author: Mother | Filed under: Brand | No Comments »
We’re going to rename our company “iBikini 2.0″. It’s kinda so hip, cool, modern and, er, ridiculous. It reminds us of that Dudley Moore film (bless him), but without the idiot savant insight.
Then we looked and realised, you could nearly make iBikini work. Just look at all the “i”s. It’s like a little person standing either side of each consonant. Oh, bugger!