To attract and retain great talent, companies need to develop their “employer brand,” Stefan Stern writes. The best candidates learn quickly to avoid companies with reputations of mistreating their workers, he argues, just as consumers learn not to frequent businesses with a history of poor service. “If, as an employer, you want to bring in the best new recruits you need to offer them something attractive — and not just in terms of the financial package.”
As part of the recent Melbourne Spring Fashion Week, Flamingo Sands put on a bit of a cocktail party at the exclusive Deck 10 – on the rooftop of the Adelphi Hotel.
Documentary film maker Doug Pray’s new film Art & Copy has turned it’s attention to the advertising industry, focusing on some of the greatest American advertising minds of the last fifty years to see what the inspiration was behind their best ideas. Definitely worth watching out for.
