We’re the world’s first consumer happiness agency. We’ve been especially created to cater to all your spiritual and emotional needs.
Posted: September 24th, 2009 | Author: Daniel | Filed under: Business | No Comments »
Companies should focus on creating products that are ethical, sustainable and irresistible to consumers, instead of worrying about coming up with the next disruptive innovation, Umair Haque writes. The pursuit of innovation often devolves into the search for novelty, instead of creating something real, meaningful and valuable.
“The challenge of the 21st century isn’t entrepreneurial as much as it is creative: learning to create fundamentally better stuff in the first place,” he writes.
It may be time for a little more awesomeness! Read the The Awesomeness Manifesto at HarvardBusiness.org
Posted: September 23rd, 2009 | Author: Daniel | Filed under: Insight | No Comments »
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Latest version of the “Shift Happens” videos. This all new 2009 version — Did You Know 4.0 — includes numerous facts and statistics relating to the changing media landscape, including convergence and technology. Fascinating stuff!
Are you keeping up with constant change?
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Posted: September 21st, 2009 | Author: Mother | Filed under: Stuff we’re doing | 2 Comments »
We’ve been busy recently creating a totally new bread brand called Yum!. Basically we started with a blank sheet of paper and a product idea. We then developed the new brand concept, positioning, personality, names and packaging design. Yum! Super Healthy Bread. Tasty!
Posted: September 18th, 2009 | Author: Mother | Filed under: Advertising | No Comments »
About nine out of 10 respondents in a recent poll said their attention was rarely — if ever — engaged by the ads they see each day. Advertising executive Steve McKee writes that ads fail for seven reasons, including being dull, obnoxious or safe. Ad problem No. 6 may be especially relevant to hands-on entrepreneurs: Ads that appeal to business owners instead of customers.
Read Business Week’s Why Your Advertising Isn’t Working article.
Posted: September 15th, 2009 | Author: Bruce | Filed under: We Love | No Comments »
Basilio Silva is a Columbian photographer based in Argentina who’s definitely worth keeping an eye on.
He has an interesting raw sexy glam style we like a lot, so I guess we’ll have to do our next shoot in South America. Yuck!
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Posted: September 14th, 2009 | Author: Daniel | Filed under: Brand, Business | 2 Comments »
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There has been a lot of talk this year about online retailer Zappos.com, especially since Amazon recently paid $US928 million for the company.
Zappos has developed a reputation for their extraordinary customer service and company culture. This post by CEO Tony Hsieh describes the Zappos approach, and should be of interest to pretty much anyone who’s involved with brand management or brand development, or in fact anyone involved in building and managing a business today.
Check out Tony Hsieh’s blog post “Your Culture Is Your Brand”.
Also check out Zappos’ core values as they give a great insight into the the whole Zappos culture, brand and business.
Zappos is also rather good at using storytelling to deliver their brand message through almost exclusively word of mouth marketing. Oh, and we’re definitely nicking “be humble” as a core value for Bikini too. Inspiring stuff!
Posted: September 8th, 2009 | Author: Mother | Filed under: Brand | No Comments »
To attract and retain great talent, companies need to develop their “employer brand,” Stefan Stern writes. The best candidates learn quickly to avoid companies with reputations of mistreating their workers, he argues, just as consumers learn not to frequent businesses with a history of poor service. “If, as an employer, you want to bring in the best new recruits you need to offer them something attractive — and not just in terms of the financial package.”
Read the full Financial Times article.
Posted: September 6th, 2009 | Author: Bruce | Filed under: Inspiration | No Comments »
Party or a show?
As part of the recent Melbourne Spring Fashion Week, Flamingo Sands put on a bit of a cocktail party at the exclusive Deck 10 – on the rooftop of the Adelphi Hotel.
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Posted: September 2nd, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
Yum! is coming.
Posted: September 1st, 2009 | Author: Gyros | Filed under: Ideas | No Comments »
“We’re hot, green and shameless”. Angry Green Girl and friends in green bikinis wash cars to save the environment. Why didn’t we think of that?
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