Documentary film maker Doug Pray’s new film Art & Copy has turned it’s attention to the advertising industry, focusing on some of the greatest American advertising minds of the last fifty years to see what the inspiration was behind their best ideas. Definitely worth watching out for.
Interesting article by Al Ries on left and right brain thinking in business.
Your brain is divided into two completely separate hemispheres. Each hemisphere processes information differently. Your left hemisphere processes information in series. It thinks in language. It works linearly and methodically. Your right hemisphere processes information in parallel. It thinks in mental images. It “sees” the big picture.
One side of your brain or the other is dominant. In itself, that should not be surprising, since it’s consistent with another well-known human trait: Some people are left-handed and some people are right-handed. In a similar fashion, some people are left brainers and some people are right brainers.