Process
Posted: June 14th, 2009 | Author: Mother | Filed under: Brand | Comments Off
-->We have developed a number of unique processes and systems that form the foundation of our flexible creative thinking. By tailoring our approach to each client’s unique needs, we’re able to develop a foundation on which to build unique creative solutions for almost any business situation, using our proven approach.
Our core development methodology is built on the simply 3 step concept of
Define. Design. Deliver.
These core elements are then implemented on an as needs basis depending on the projects particular requirements. Click the following to learn more.
Analyse.
Research and analysis
Competitive analysis
Category mapping
Consumer
Trends
Segmentation
Customer hierarchies
Interviews
Competitor audit
Communications audit
Customer experience audit
Customer journey
Opportunity
Think.
Definition
Alignment
Prototyping
Scenario development
Archetypes
Brand mantra
Core proposition
Brand strategy
Vision and values
Positioning
Identity
Storytelling
Brand personality
Brand architecture
Digital strategy
Ideas generation
Innovation
Create.
Platform
Naming
Brand identity
Visual strategy
Verbal branding
Customer experience
User experience design
Ideas visualisation
Envisioning
Guidelines
Brand books
Internal communications
Product development
Brand narrative
Stories
Communications/Messaging
Do.
Branding
Digital applications
Design
Literature
Advertising
Packaging
Promotional campaigns
Environments
Point of sale
Internet marketing
Exhibitions
SEM/SEO
Digital/Web
Manage.
Reputation
Monitor/Analytics
Implementation management
Workshops
Measurement and review
Brand guardianship
Briefing tools
Creativity workshops
Digital Assets
Collaboration
Refine/Improve
We have also developed a compehensive, proprietary brand development and management system.
Plan for success
Discover your current brand
Define your desired brand
Deliver the desired brand experience
Manage over time