Future of Retail
Posted: June 4th, 2010 | Author: Mother | Filed under: Insight | No Comments »
The Time Has Come To Re-imagine The Future Of Shopping.
PSFK presents Future of Retail report
View more presentations from PSFK.
Brand
So that’s 2009 then!
Posted: December 31st, 2009 | Author: Mother | Filed under: News | No Comments »
2010 is looking like a big year and we have lots of new and exciting stuff on the horizon.
A new and improved Bikini business model with the focus on our four core strengths — Bikini digital, Bikini brand strategy, Bikini design and Bikini business consulting.
A range of new services and systems to be implemented in the first half of the year.
An all new, improved website due in the first quarter.
A number of exciting new clients. And some awesome new projects to get into production, ranging from web application development, digital branding to design and sustainability business development.
So keep an eye on Bikini in 2010. It’s going to be “The Year of the Bikini”.
Flamingo Sands Bikinis
Posted: December 5th, 2009 | Author: Mother | Filed under: Brand | No Comments »
Check out Flamingo Sands here.
Adaptive Brand Marketing
Posted: December 3rd, 2009 | Author: Daniel | Filed under: Brand | No Comments »
We’ve been preaching concepts of Adaptive Brand Marketing for years now. Forrester researcher Lisa Bradner has finally formalised this new way of thinking about brands in a report titled “Adaptive Brand Marketing — Rethinking Your Approach To Brands In The Digital Age”. It’s really highly recommended reading.
To quote the executive summary, “Today’s brand marketing organizations are ill equipped to handle the world of “always on” marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing — an approach encouraging rapid response to align consumer and brand needs and maximize return on brand equity. Core elements include: embracing an expanded role for consumer intelligence, focusing on strategic brand platforms, and empowering a federated organization. Over the next five years, Adaptive Brand Marketing will shift the discussion from the classic four P’s — now table stakes rather than differentiators — to permission, proximity, perception, and participation.”
Check out the Forrester report here.
Also BBH Labs offer some of their thoughts on adaptive brand marketing here. Also worth a look.
Some more Chia Packaging Design
Posted: November 19th, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
Social Media Not The Answer For Weak Brands
Posted: November 15th, 2009 | Author: Bruce | Filed under: Brand | No Comments »
Al Ries puts forward a great argument for the need to develop a strong core brand, as no matter what the impact of social media, it’s not going to fix a weak brand. Check out the Al Ries post on Brand Strategy Insider here before you go and get Twitface!
The Customer Experience Journey
Posted: November 1st, 2009 | Author: Daniel | Filed under: Brand, Ideas | No Comments »
Why is customer experience such a hot topic? Because it’s important, complex, and broken. That’s why firms should head toward Experience-Based Differentiation (EBD), a blueprint for customer experience excellence.
The Customer Experience Journey is an excellent paper by Forrester analyst Bruce Temkin on the customer experience journey. It looks at customer-centric DNA propelling firms through five levels of maturity and lays out a multiyear journey through these levels of EBD maturity: 1) interested; 2) invested; 3) committed; 4) engaged; and 5) embedded.
You can get the Forrester Research paper — The Customer Experience Journey here.
Another interesting paper by Bruce Temkin entitled The 6 Laws of Customer Experience can be downloaded here for free. This paper is also well worth reading.
What if Apple was in the jewellery business?
Posted: October 9th, 2009 | Author: Daniel | Filed under: Brand | No Comments »
Or perhaps, just how not to be like everyone else.
Interesting article by Martin Lindstrom on Brand Strategy Insider looking at brand personality. You can check it out here Brand Personality Inspiration.
It contains pretty much all the core elements of brand development. Quite simple really!
Yum! bread has come
Posted: September 21st, 2009 | Author: Mother | Filed under: Stuff we’re doing | 2 Comments »
We’ve been busy recently creating a totally new bread brand called Yum!. Basically we started with a blank sheet of paper and a product idea. We then developed the new brand concept, positioning, personality, names and packaging design. Yum! Super Healthy Bread. Tasty!