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	<title>Bikini &#187; Brand</title>
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	<link>http://www.madebybikini.com</link>
	<description>For all your spiritual and emotional needs.</description>
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		<title>Future of Retail</title>
		<link>http://www.madebybikini.com/insight/future-of-retail/</link>
		<comments>http://www.madebybikini.com/insight/future-of-retail/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 00:45:30 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=990</guid>
		<description><![CDATA[The Time Has Come To Re-imagine The Future Of Shopping.
PSFK presents Future of Retail report
View more presentations from PSFK.

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hot Girl, Hot Bikini</title>
		<link>http://www.madebybikini.com/news/hot-girl-hot-bikini/</link>
		<comments>http://www.madebybikini.com/news/hot-girl-hot-bikini/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 13:17:34 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[hot]]></category>
		<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=984</guid>
		<description><![CDATA[

More hot bikini design and brand advertising for Flamingo Sands.

Not sure if you can spot the product placement.
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>So that&#8217;s 2009 then!</title>
		<link>http://www.madebybikini.com/news/so-thats-2009-then/</link>
		<comments>http://www.madebybikini.com/news/so-thats-2009-then/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 04:04:45 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=875</guid>
		<description><![CDATA[2010 is looking like a big year and we have lots of new and exciting stuff on the horizon. 
A new and improved Bikini business model with the focus on our four core strengths &#8212; Bikini digital, Bikini brand strategy, Bikini design and Bikini business consulting. 
A range of new services and systems to be [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flamingo Sands Bikinis</title>
		<link>http://www.madebybikini.com/brand/flamingo-sands-bikinis/</link>
		<comments>http://www.madebybikini.com/brand/flamingo-sands-bikinis/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 02:37:46 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=855</guid>
		<description><![CDATA[
Check out Flamingo Sands here.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adaptive Brand Marketing</title>
		<link>http://www.madebybikini.com/brand/adaptive-brand-marketing/</link>
		<comments>http://www.madebybikini.com/brand/adaptive-brand-marketing/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 13:06:05 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=843</guid>
		<description><![CDATA[We&#8217;ve been preaching concepts of Adaptive Brand Marketing for years now. Forrester researcher Lisa Bradner has finally formalised this new way of thinking about brands in a report titled &#8220;Adaptive Brand Marketing &#8212; Rethinking Your Approach To Brands In The Digital Age&#8221;. It&#8217;s really highly recommended reading.
To  quote the executive summary, &#8220;Today&#8217;s brand marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Some more Chia Packaging Design</title>
		<link>http://www.madebybikini.com/stuff-were-doing/some-more-chia-packaging-design/</link>
		<comments>http://www.madebybikini.com/stuff-were-doing/some-more-chia-packaging-design/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 08:54:47 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[Stuff we’re doing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=834</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Not The Answer For Weak Brands</title>
		<link>http://www.madebybikini.com/brand/social-media-not-the-answer-for-weak-brands/</link>
		<comments>http://www.madebybikini.com/brand/social-media-not-the-answer-for-weak-brands/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 00:26:21 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=820</guid>
		<description><![CDATA[Al Ries puts forward a great argument for the need to develop a strong core brand, as no matter what the impact of social media, it&#8217;s not going to fix a weak brand. Check out the Al Ries post on Brand Strategy Insider here before you go and get Twitface!
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Customer Experience Journey</title>
		<link>http://www.madebybikini.com/brand/the-customer-experience-journey/</link>
		<comments>http://www.madebybikini.com/brand/the-customer-experience-journey/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 04:09:35 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[experience]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=761</guid>
		<description><![CDATA[Why is customer experience such a hot topic? Because it&#8217;s important, complex, and broken. That&#8217;s why firms should head toward Experience-Based Differentiation (EBD), a blueprint for customer experience excellence.
The Customer Experience Journey is an excellent paper by Forrester analyst Bruce Temkin on the customer experience journey. It looks at customer-centric DNA propelling firms through five [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What if Apple was in the jewellery business?</title>
		<link>http://www.madebybikini.com/brand/what-if-apple-were-in-the-jewellery-business/</link>
		<comments>http://www.madebybikini.com/brand/what-if-apple-were-in-the-jewellery-business/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 01:17:30 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=690</guid>
		<description><![CDATA[Or perhaps, just how not to be like everyone else. 
Interesting article by Martin Lindstrom on Brand Strategy Insider looking at brand personality. You can check it out here Brand Personality Inspiration. 
It contains pretty much all the core elements of brand development. Quite simple really!
]]></description>
		<wfw:commentRss>http://www.madebybikini.com/brand/what-if-apple-were-in-the-jewellery-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yum! bread has come</title>
		<link>http://www.madebybikini.com/stuff-were-doing/yum-bread-has-come/</link>
		<comments>http://www.madebybikini.com/stuff-were-doing/yum-bread-has-come/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 00:52:40 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[Stuff we’re doing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Consultants]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=547</guid>
		<description><![CDATA[
We&#8217;ve been busy recently creating a totally new bread brand called Yum!. Basically we started with a blank sheet of paper and a product idea. We then developed the new brand concept, positioning, personality, names and packaging design. Yum! Super Healthy Bread. Tasty!
]]></description>
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		<slash:comments>2</slash:comments>
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