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	<title>Bikini &#187; Business</title>
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	<description>For all your spiritual and emotional needs.</description>
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		<title>So that&#8217;s 2009 then!</title>
		<link>http://www.madebybikini.com/news/so-thats-2009-then/</link>
		<comments>http://www.madebybikini.com/news/so-thats-2009-then/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 04:04:45 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
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		<guid isPermaLink="false">http://www.madebybikini.com/?p=875</guid>
		<description><![CDATA[2010 is looking like a big year and we have lots of new and exciting stuff on the horizon. 
A new and improved Bikini business model with the focus on our four core strengths &#8212; Bikini digital, Bikini brand strategy, Bikini design and Bikini business consulting. 
A range of new services and systems to be [...]]]></description>
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		<title>What if Apple was in the jewellery business?</title>
		<link>http://www.madebybikini.com/brand/what-if-apple-were-in-the-jewellery-business/</link>
		<comments>http://www.madebybikini.com/brand/what-if-apple-were-in-the-jewellery-business/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 01:17:30 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
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		<guid isPermaLink="false">http://www.madebybikini.com/?p=690</guid>
		<description><![CDATA[Or perhaps, just how not to be like everyone else. 
Interesting article by Martin Lindstrom on Brand Strategy Insider looking at brand personality. You can check it out here Brand Personality Inspiration. 
It contains pretty much all the core elements of brand development. Quite simple really!
]]></description>
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		<title>Culture is brand</title>
		<link>http://www.madebybikini.com/brand/culture-is-brand/</link>
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		<pubDate>Mon, 14 Sep 2009 08:00:06 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
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		<guid isPermaLink="false">http://www.madebybikini.com/?p=481</guid>
		<description><![CDATA[









There has been a lot of talk this year about online retailer Zappos.com, especially since Amazon recently paid $US928 million for the company. 
Zappos has developed a reputation for their extraordinary customer service and company culture. This post by CEO Tony Hsieh describes the Zappos approach, and should be of interest to pretty much anyone [...]]]></description>
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