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Digital
Posted: March 10th, 2010 | Author: Gyros | Filed under: Internet | No Comments »
For anyone who hasn’t seen it before, The Conversation Prism gives a great categorised overview of the the variety of options available on the social web. I really like the look and the basic idea.
It may not necessarily be a great help in actually formulating social media strategy, but it’s still very interesting none the less.
Check out a bigger version here.
If you’re really keen you can get the poster for your bedroom wall here.
Posted: December 31st, 2009 | Author: Mother | Filed under: News | No Comments »
2010 is looking like a big year and we have lots of new and exciting stuff on the horizon.
A new and improved Bikini business model with the focus on our four core strengths — Bikini digital, Bikini brand strategy, Bikini design and Bikini business consulting.
A range of new services and systems to be implemented in the first half of the year.
An all new, improved website due in the first quarter.
A number of exciting new clients. And some awesome new projects to get into production, ranging from web application development, digital branding to design and sustainability business development.
So keep an eye on Bikini in 2010. It’s going to be “The Year of the Bikini”.
Posted: December 3rd, 2009 | Author: Daniel | Filed under: Brand | No Comments »
We’ve been preaching concepts of Adaptive Brand Marketing for years now. Forrester researcher Lisa Bradner has finally formalised this new way of thinking about brands in a report titled “Adaptive Brand Marketing — Rethinking Your Approach To Brands In The Digital Age”. It’s really highly recommended reading.
To quote the executive summary, “Today’s brand marketing organizations are ill equipped to handle the world of “always on” marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing — an approach encouraging rapid response to align consumer and brand needs and maximize return on brand equity. Core elements include: embracing an expanded role for consumer intelligence, focusing on strategic brand platforms, and empowering a federated organization. Over the next five years, Adaptive Brand Marketing will shift the discussion from the classic four P’s — now table stakes rather than differentiators — to permission, proximity, perception, and participation.”
Check out the Forrester report here.
Also BBH Labs offer some of their thoughts on adaptive brand marketing here. Also worth a look.
Posted: September 24th, 2009 | Author: Daniel | Filed under: Business | No Comments »
Companies should focus on creating products that are ethical, sustainable and irresistible to consumers, instead of worrying about coming up with the next disruptive innovation, Umair Haque writes. The pursuit of innovation often devolves into the search for novelty, instead of creating something real, meaningful and valuable.
“The challenge of the 21st century isn’t entrepreneurial as much as it is creative: learning to create fundamentally better stuff in the first place,” he writes.
It may be time for a little more awesomeness! Read the The Awesomeness Manifesto at HarvardBusiness.org
Posted: September 18th, 2009 | Author: Mother | Filed under: Advertising | No Comments »
About nine out of 10 respondents in a recent poll said their attention was rarely — if ever — engaged by the ads they see each day. Advertising executive Steve McKee writes that ads fail for seven reasons, including being dull, obnoxious or safe. Ad problem No. 6 may be especially relevant to hands-on entrepreneurs: Ads that appeal to business owners instead of customers.
Read Business Week’s Why Your Advertising Isn’t Working article.
Posted: August 23rd, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
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Posted: August 13th, 2009 | Author: Mother | Filed under: Stuff we’ve done | No Comments »
Communications campaign for youth arts company – Stompin.
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Posted: August 12th, 2009 | Author: Daniel | Filed under: Business | No Comments »
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As CEO of Google, Eric Schmidt is able to give a interesting take on 21st management and business. This conversation with Gary Hamel at the 2008 Management Lab Summit is well worth an hour of your time.
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