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	<title>Bikini &#187; Digital</title>
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	<link>http://www.madebybikini.com</link>
	<description>For all your spiritual and emotional needs.</description>
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		<title>The Conversation Prism</title>
		<link>http://www.madebybikini.com/internet/the-conversation-prism/</link>
		<comments>http://www.madebybikini.com/internet/the-conversation-prism/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 13:53:23 +0000</pubDate>
		<dc:creator>Gyros</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=947</guid>
		<description><![CDATA[
For anyone who hasn&#8217;t seen it before, The Conversation Prism gives a great categorised overview of the the variety of options available on the social web. I really like the look and the basic idea. 
It may not necessarily be a great help in actually formulating social media strategy, but it&#8217;s still very interesting none [...]]]></description>
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		<title>So that&#8217;s 2009 then!</title>
		<link>http://www.madebybikini.com/news/so-thats-2009-then/</link>
		<comments>http://www.madebybikini.com/news/so-thats-2009-then/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 04:04:45 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=875</guid>
		<description><![CDATA[2010 is looking like a big year and we have lots of new and exciting stuff on the horizon. 
A new and improved Bikini business model with the focus on our four core strengths &#8212; Bikini digital, Bikini brand strategy, Bikini design and Bikini business consulting. 
A range of new services and systems to be [...]]]></description>
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		<title>Adaptive Brand Marketing</title>
		<link>http://www.madebybikini.com/brand/adaptive-brand-marketing/</link>
		<comments>http://www.madebybikini.com/brand/adaptive-brand-marketing/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 13:06:05 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=843</guid>
		<description><![CDATA[We&#8217;ve been preaching concepts of Adaptive Brand Marketing for years now. Forrester researcher Lisa Bradner has finally formalised this new way of thinking about brands in a report titled &#8220;Adaptive Brand Marketing &#8212; Rethinking Your Approach To Brands In The Digital Age&#8221;. It&#8217;s really highly recommended reading.
To  quote the executive summary, &#8220;Today&#8217;s brand marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Less novelty. More quality.</title>
		<link>http://www.madebybikini.com/business/less-novelty-more-quality/</link>
		<comments>http://www.madebybikini.com/business/less-novelty-more-quality/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 13:50:56 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=571</guid>
		<description><![CDATA[Companies should focus on creating products that are ethical, sustainable and irresistible to consumers, instead of worrying about coming up with the next disruptive innovation, Umair Haque writes. The pursuit of innovation often devolves into the search for novelty, instead of creating something real, meaningful and valuable. 
&#8220;The challenge of the 21st century isn&#8217;t entrepreneurial [...]]]></description>
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		<title>7 Deadly Sins of Advertising</title>
		<link>http://www.madebybikini.com/advertising/7-deadly-sins-of-advertising/</link>
		<comments>http://www.madebybikini.com/advertising/7-deadly-sins-of-advertising/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 04:01:59 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/?p=535</guid>
		<description><![CDATA[About nine out of 10 respondents in a recent poll said their attention was rarely &#8212; if ever &#8212; engaged by the ads they see each day. Advertising executive Steve McKee writes that ads fail for seven reasons, including being dull, obnoxious or safe. Ad problem No. 6 may be especially relevant to hands-on entrepreneurs: [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Flamingo Sands Summer 2009/10</title>
		<link>http://www.madebybikini.com/stuff-were-doing/flamingo-sands-2009/</link>
		<comments>http://www.madebybikini.com/stuff-were-doing/flamingo-sands-2009/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 12:26:32 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[Stuff we’re doing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bikini]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/wp/?p=167</guid>
		<description><![CDATA[





Flamingo Sands Summer 2009/10 Lookbook
We quite like this quote from http://www.pedestrian.tv
&#8220;Some emails are easy to ignore. These include seemingly generous Nigerian businessmen with ulterior motives, invitations to play poker online, fake Rolex advertisements and Viagra spam with unintentionally hilarious sex euphemisms (sample line: Eliminate Rod&#8217;s flaccidity). I guess that&#8217;s the downside of publishing your email [...]]]></description>
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		<title>Stompin Campaign</title>
		<link>http://www.madebybikini.com/stuff-weve-done/stompin-campaign/</link>
		<comments>http://www.madebybikini.com/stuff-weve-done/stompin-campaign/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 13:36:10 +0000</pubDate>
		<dc:creator>Mother</dc:creator>
				<category><![CDATA[Stuff we’ve done]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Image]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/wp/?p=261</guid>
		<description><![CDATA[
Communications campaign for youth arts company – Stompin.




]]></description>
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		<item>
		<title>Conversation with Eric Schmidt</title>
		<link>http://www.madebybikini.com/business/conversation-with-eric-schmidt/</link>
		<comments>http://www.madebybikini.com/business/conversation-with-eric-schmidt/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 13:18:29 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.madebybikini.com/wp/?p=252</guid>
		<description><![CDATA[









As CEO of Google, Eric Schmidt is able to give a interesting take on 21st management and business. This conversation with Gary Hamel at the 2008 Management Lab Summit is well worth an hour of your time.
]]></description>
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