Making People Happy
Posted: July 7th, 2010 | Author: Mother | Filed under: Insight | No Comments »
Malcolm Gladwell on spaghetti sauce.
Interesting!
Marketing
Future of Retail
Posted: June 4th, 2010 | Author: Mother | Filed under: Insight | No Comments »
The Time Has Come To Re-imagine The Future Of Shopping.
PSFK presents Future of Retail report
View more presentations from PSFK.
More Shoes – Siren Winter 2010
Posted: February 11th, 2010 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
Social Media’s cut of the Online Marketing Budget
Posted: February 10th, 2010 | Author: Mother | Filed under: Internet | 1 Comment »
New chart showing the percentage of the online marketing budget being allocated to social media relative to other online marketing activity.
Marketing in 2010
Posted: January 20th, 2010 | Author: Bruce | Filed under: Business | No Comments »
Augustine Fou has compiled a list of what he calls the ten commandments of modern marketing at clickz.com
They are:
1. Thou shalt not target customers with messages they don’t want.
2. Thou shalt be truthful.
3. Thou shalt respect your customers.
4. Thou shalt make it easy for people to find you.
5. Thou shalt be useful.
6. Thou shalt make it easy for people to pass along.
7. Thou shalt measure and optimize.
8. Thou shalt listen to customers.
9. Thou shalt remove any organizational barriers to speedy, collaborative innovation.
10. Thou shalt not do brand-ing.
We tend to agree and would say you probably can’t go wrong if you follow them.
Check out the full article at clickz.com
Yum! bread has come
Posted: September 21st, 2009 | Author: Mother | Filed under: Stuff we’re doing | 2 Comments »
We’ve been busy recently creating a totally new bread brand called Yum!. Basically we started with a blank sheet of paper and a product idea. We then developed the new brand concept, positioning, personality, names and packaging design. Yum! Super Healthy Bread. Tasty!
The Chia Co
Posted: August 18th, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
Brand repositioning and development, new brand identity and packaging project for innovative agriculture and food manufacturing company.