A Social Media/Digital Marketing Reading List

Posted: April 20th, 2010 | Author: Daniel | Filed under: Insight, Internet | 1 Comment »

We’ve put together a little reading list of books that we think are worth reading if you’re at all interested in digital/social media/internet marketing.

• Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations
• Groundswell: Winning in a World Transformed by Social Technologies
• Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

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Social Media ROI: Socialnomics

Posted: November 19th, 2009 | Author: Mother | Filed under: Insight, Trends | No Comments »

Did you want to know about the potential effectiveness and ROI of social media?

Go and get the book Socialnomics: How social media transforms the way we live and do business on Amazon now.

Music is Tennessee by Bob Sinclar by the way.

Social Media Not The Answer For Weak Brands

Posted: November 15th, 2009 | Author: Bruce | Filed under: Brand | No Comments »

Al Ries puts forward a great argument for the need to develop a strong core brand, as no matter what the impact of social media, it’s not going to fix a weak brand. Check out the Al Ries post on Brand Strategy Insider here before you go and get Twitface!

Stompin Campaign

Posted: August 13th, 2009 | Author: Mother | Filed under: Stuff we’ve done | No Comments »

Communications campaign for youth arts company – Stompin.

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