Future of Retail
Posted: June 4th, 2010 | Author: Mother | Filed under: Insight | No Comments »
The Time Has Come To Re-imagine The Future Of Shopping.
PSFK presents Future of Retail report
View more presentations from PSFK.
Strategy
A Social Media/Digital Marketing Reading List
Posted: April 20th, 2010 | Author: Daniel | Filed under: Insight, Internet | 1 Comment »
We’ve put together a little reading list of books that we think are worth reading if you’re at all interested in digital/social media/internet marketing.
- Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations
- Groundswell: Winning in a World Transformed by Social Technologies
- Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
So that’s 2009 then!
Posted: December 31st, 2009 | Author: Mother | Filed under: News | No Comments »
2010 is looking like a big year and we have lots of new and exciting stuff on the horizon.
A new and improved Bikini business model with the focus on our four core strengths — Bikini digital, Bikini brand strategy, Bikini design and Bikini business consulting.
A range of new services and systems to be implemented in the first half of the year.
An all new, improved website due in the first quarter.
A number of exciting new clients. And some awesome new projects to get into production, ranging from web application development, digital branding to design and sustainability business development.
So keep an eye on Bikini in 2010. It’s going to be “The Year of the Bikini”.
Flamingo Sands Bikinis
Posted: December 5th, 2009 | Author: Mother | Filed under: Brand | No Comments »
Check out Flamingo Sands here.
Adaptive Brand Marketing
Posted: December 3rd, 2009 | Author: Daniel | Filed under: Brand | No Comments »
We’ve been preaching concepts of Adaptive Brand Marketing for years now. Forrester researcher Lisa Bradner has finally formalised this new way of thinking about brands in a report titled “Adaptive Brand Marketing — Rethinking Your Approach To Brands In The Digital Age”. It’s really highly recommended reading.
To quote the executive summary, “Today’s brand marketing organizations are ill equipped to handle the world of “always on” marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing — an approach encouraging rapid response to align consumer and brand needs and maximize return on brand equity. Core elements include: embracing an expanded role for consumer intelligence, focusing on strategic brand platforms, and empowering a federated organization. Over the next five years, Adaptive Brand Marketing will shift the discussion from the classic four P’s — now table stakes rather than differentiators — to permission, proximity, perception, and participation.”
Check out the Forrester report here.
Also BBH Labs offer some of their thoughts on adaptive brand marketing here. Also worth a look.
Advertising is the Price You Pay for not Being Creative
Posted: October 31st, 2009 | Author: Mother | Filed under: Insight | No Comments »
John Rooks has written a rather interesting article about current changes in consumer expectations. The current confluence of an environmental and economic crisis is the greatest opportunity of our times for culture change.
Companies and organizations that both understand and are flexible enough to react to the latest in consumer expectations are well placed to offer beneficial goods and services to customers as well as financial stability to their stakeholders.
New consumer expectations include the following.
Transparency over spectacle
Dialogue over monologue
“Fans” not customers
Cultural value and immediate gratification
Worth taking note!
Read Advertising Is the Price You Pay for Not Being Creative at Marketing Profs.
Yum! bread has come
Posted: September 21st, 2009 | Author: Mother | Filed under: Stuff we’re doing | 2 Comments »
We’ve been busy recently creating a totally new bread brand called Yum!. Basically we started with a blank sheet of paper and a product idea. We then developed the new brand concept, positioning, personality, names and packaging design. Yum! Super Healthy Bread. Tasty!
Yum!
Posted: September 2nd, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
Yum! is coming.
Flamingo Sands Summer 2009/10
Posted: August 23rd, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
Marketers, Management and the Mind
Posted: August 17th, 2009 | Author: Bruce | Filed under: Business | No Comments »
Interesting article by Al Ries on left and right brain thinking in business.
Your brain is divided into two completely separate hemispheres. Each hemisphere processes information differently. Your left hemisphere processes information in series. It thinks in language. It works linearly and methodically. Your right hemisphere processes information in parallel. It thinks in mental images. It “sees” the big picture.
One side of your brain or the other is dominant. In itself, that should not be surprising, since it’s consistent with another well-known human trait: Some people are left-handed and some people are right-handed. In a similar fashion, some people are left brainers and some people are right brainers.