A Social Media/Digital Marketing Reading List

Posted: April 20th, 2010 | Author: Daniel | Filed under: Insight, Internet | 1 Comment »

We’ve put together a little reading list of books that we think are worth reading if you’re at all interested in digital/social media/internet marketing.

• Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations
• Groundswell: Winning in a World Transformed by Social Technologies
• Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

Show me more »

Want to know what the internet will look like in 5 years?

Posted: October 31st, 2009 | Author: Bruce | Filed under: Technology, Trends | No Comments »

Google CEO, Eric Schmidt shared his vision of what the internet may be like in five years time at last week’s Gartner Symposium/ITxpo Orlando 2009. Some of the more interesting thoughts are about how there is going to be a fundamental shift towards the Internet being mostly made up of user-generated information rather than traditional media and the internet becoming dominated by Chinese-language content.

Are you keeping up?

Posted: September 23rd, 2009 | Author: Daniel | Filed under: Insight | No Comments »

Latest version of the “Shift Happens” videos. This all new 2009 version — Did You Know 4.0 — includes numerous facts and statistics relating to the changing media landscape, including convergence and technology. Fascinating stuff!

Are you keeping up with constant change?

Show me more »

Conversation with Eric Schmidt

Posted: August 12th, 2009 | Author: Daniel | Filed under: Business | No Comments »

As CEO of Google, Eric Schmidt is able to give a interesting take on 21st management and business. This conversation with Gary Hamel at the 2008 Management Lab Summit is well worth an hour of your time.