Culture is brand

Posted: September 14th, 2009 | Author: Daniel | Filed under: Brand, Business | 2 Comments »

There has been a lot of talk this year about online retailer Zappos.com, especially since Amazon recently paid $US928 million for the company.

Zappos has developed a reputation for their extraordinary customer service and company culture. This post by CEO Tony Hsieh describes the Zappos approach, and should be of interest to pretty much anyone who’s involved with brand management or brand development, or in fact anyone involved in building and managing a business today.

Check out Tony Hsieh’s blog post “Your Culture Is Your Brand”.

Also check out Zappos’ core values as they give a great insight into the the whole Zappos culture, brand and business.

Zappos is also rather good at using storytelling to deliver their brand message through almost exclusively word of mouth marketing. Oh, and we’re definitely nicking “be humble” as a core value for Bikini too. Inspiring stuff!

Are you neglecting your other brand?

Posted: September 8th, 2009 | Author: Mother | Filed under: Brand | No Comments »

To attract and retain great talent, companies need to develop their “employer brand,” Stefan Stern writes. The best candidates learn quickly to avoid companies with reputations of mistreating their workers, he argues, just as consumers learn not to frequent businesses with a history of poor service. “If, as an employer, you want to bring in the best new recruits you need to offer them something attractive — and not just in terms of the financial package.”

Read the full Financial Times article.

Stornoway EOI Design

Posted: August 23rd, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »