Posted: March 10th, 2010 | Author: Gyros | Filed under: Internet | No Comments »
For anyone who hasn’t seen it before, The Conversation Prism gives a great categorised overview of the the variety of options available on the social web. I really like the look and the basic idea.
It may not necessarily be a great help in actually formulating social media strategy, but it’s still very interesting none the less.
Check out a bigger version here.
If you’re really keen you can get the poster for your bedroom wall here.
Posted: December 3rd, 2009 | Author: Daniel | Filed under: Brand | No Comments »
We’ve been preaching concepts of Adaptive Brand Marketing for years now. Forrester researcher Lisa Bradner has finally formalised this new way of thinking about brands in a report titled “Adaptive Brand Marketing — Rethinking Your Approach To Brands In The Digital Age”. It’s really highly recommended reading.
To quote the executive summary, “Today’s brand marketing organizations are ill equipped to handle the world of “always on” marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing — an approach encouraging rapid response to align consumer and brand needs and maximize return on brand equity. Core elements include: embracing an expanded role for consumer intelligence, focusing on strategic brand platforms, and empowering a federated organization. Over the next five years, Adaptive Brand Marketing will shift the discussion from the classic four P’s — now table stakes rather than differentiators — to permission, proximity, perception, and participation.”
Check out the Forrester report here.
Also BBH Labs offer some of their thoughts on adaptive brand marketing here. Also worth a look.
Posted: August 26th, 2009 | Author: Daniel | Filed under: Stuff we’re doing | No Comments »
Coming soon to the interweb near you!
Posted: August 23rd, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
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Posted: August 23rd, 2009 | Author: Mother | Filed under: Stuff we’re doing | No Comments »
Posted: August 13th, 2009 | Author: Mother | Filed under: Stuff we’ve done | No Comments »
Communications campaign for youth arts company – Stompin.
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